Handbook Mobile Market Research Researchers PDF 4c9473b11

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by Ray Poynter : The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

ISBN : #1118935624 | Date : 2014-10-06

Description :

PDF-d7cec | The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation dev… The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers


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Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing) PDF




by Gordon Foxall : Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)

ISBN : #1138966827 | Date : 2015-11-26

Description :

PDF-f3791 | This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate inn… Corporate Innovation (RLE Marketing): Marketing and Strategy (Routledge Library Editions: Marketing)


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by Niraj Dawar : Tilt: Shifting Your Strategy from Products to Customers

ISBN : #1422187179 | Date : 2013-11-05

Description :

PDF-07479 | Shift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, … Tilt: Shifting Your Strategy from Products to Customers


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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers PDF




by M. Ingwer : Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

ISBN : #023034027X | Date : 2012-07-16

Description :

PDF-41287 | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need…. Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers


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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers by by M. Ingwer

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Analytics and Dynamic Customer Strategy: Big Profits from Big Data PDF




by John F. Tanner Jr. : Analytics and Dynamic Customer Strategy: Big Profits from Big Data

ISBN : #1118905733 | Date : 2014-06-30

Description :

PDF-3a808 | Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early … Analytics and Dynamic Customer Strategy: Big Profits from Big Data


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Marketing Strategy and Competitive Positioning PDF




by John Saunders, Nigel F. Piercy and Brigitte Nicoulaud Graham Hooley : Marketing Strategy and Competitive Positioning

ISBN : # | Date : 2008

Description :

PDF-502ac | … Marketing Strategy and Competitive Positioning


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Asian Brand Strategy: How Asia Builds Strong Brands PDF




by M. Roll : Asian Brand Strategy: How Asia Builds Strong Brands

ISBN : #1403992797 | Date : 2005-10-17

Description :

PDF-06d35 | This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands… Asian Brand Strategy: How Asia Builds Strong Brands


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: Applying Qualitative Methods to Marketing Management Research

ISBN : #1403916608 | Date : 2003-12-16

Description :

PDF-40dd7 | Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketi… Applying Qualitative Methods to Marketing Management Research


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Marketing Playbook Battle Tested Capturing Keeping PDF 3c9f7bb8e

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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market PDF




by John Zagula : The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market

ISBN : #1591840384 | Date : 2004-10-21

Description :

PDF-5738d | Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft … The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market


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Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2) PDF




: Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2)

ISBN : #1840642963 | Date : 2003-06

Description :

PDF-7104d | This major reference work provides a thorough and up-to-date survey and analysis of recent developments in the economics of telecommunications. The Handbooks serve both as a source of reference and technical supplement for the field of telecommunications economics. Volume I reviews the traditional literature to bring readers up to date on the current treatment of telecommunications economics. The … Emerging Telecommunications Networks: The International Handbook of Telecommunications Economics (The International Handbook of Telecommunications Economics, V. 2)


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: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) PDF




: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

Description :

PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) by

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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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: Mobile Commerce Applications

ISBN : #159140293X | Date : 2004-02-20

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PDF-81194 | Addressing critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, this book includes: methodologies, enabling technologies, models, paradigms, architecture, standards and innovations…. Mobile Commerce Applications


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Mobile Commerce Applications by

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) by by S. Finlay

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